All about Lucy

by Sara Birer February 09, 2017

Niche perfume expert Lucy Borland has been working with Sweet Fern for over two years and our passion for perfume continues to grow. Lucy is the national boutique account manager for Agence de Parfum, Australia’s most esteemed niche perfume distribution company. Her depth of knowledge is both inspiring and captivating. 

 Her ethos toward quality, exclusive and hand crafted products is contagious to Sweet Fern staff and our Perfume Masterclass attendees. Repeat customers have commented that at each event there is always something new to learn. 

Some advice I have never forgotten from Lucy, "when you're having a bad day at work, put on a perfume." We are privileged to experience Lucy's passion and knowledge as she travels the world to work with perfume houses, meeting with exclusive perfumers and working in a world which is unknown to so many.

Join us on February 23rd for our next Perfume Masterclass with Lucy - tickets are available in store or online here.

"Perfume is the ultimate accessory, it is the finishing touch to an outfit."

- Lucy Borland


Sara Birer
Sara Birer


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