What is a niche fragrance?
Sweet Fern is the only regional niche perfumery in Australia. What is a niche fragrance you may ask? Niche is something different, unique and rare. This makes niche fragrances hard to source as they are constructed in a way atypical to commercial fragrance. When purchasing a niche fragrance you are buying into craftsmanship, a perfume house, in alternative to a brand or celebrity. Fragrance houses have been established for centuries and contain insightful history and stories. Each fragrance is beautifully designed down to the smallest detail, including the bottles.