What is a niche fragrance?
Sweet Fern is the only regional niche perfumery in Australia. What is a niche fragrance you may ask? Niche is something different, unique and rare. This makes niche fragrances hard to source as they are constructed in a way atypical to commercial fragrance. When purchasing a niche fragrance you are buying into craftsmanship, a perfume house, in alternative to a brand or celebrity. Fragrance houses have been established for centuries and contain insightful history and stories. Each fragrance is beautifully designed down to the smallest detail, including the bottles.
Sara Birer
Author