Helmut Lang

Helmut Lang, a fashion autodidact, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique in 1979, at the age of 23. His clothes were made with very sharp lines and careful cuts, creating basic but extremely elegant silhouettes in high quality and often high-tech fabrics.

Helmut Lang's approach to fragrance, like his approach to to fashion - has always been forward thinking and ahead of the times. Each Helmut Lang scent can be worn by a man or woman. Our fragrances are not about definitions and constrains; it is about individual expression and connection - the evocation of emotion via our most visceral of senses: smell.