NISHANE is the first and only Istanbul based niche perfume brand that is celebrated globally with an exceptional point of view on artistic perfumery. This can easily be recognized by the uniqueness of the scent creations.
Inspired by the rooted traditions, modern vision and the cosmopolitan structure of Istanbul that has embraced so many civilizations; NISHANE is ready to be the indicator of the value you put on yourself and your loved ones with unique and sophisticated fragrances and elegant touch of its artistic collections designed with utmost care. This is an offer of exclusivity sense deriving from a rooted culture.
Bearing in mind that a delicate sprinkle of scent has the capacity to kindle valued reminiscences along with enlightening feelings, NISHANE proudly presents its collections to the world and is delighted to see the unending appreciation of the perfume lovers around the world that made the brand one of the most celebrated, most widespread and the best-selling niche perfume brands of the world.
Each NISHANE fragrance is designed as a tribute to different emotions and moods to ensure cherished moments to remember. NISHANE sees the perfume creation as an important form of art and is gaining a big reputation by storytelling with perfumes. "Collection Rumi" inspired by the quotes of Mevlânâ Celâleddîn-i Rûmî, "Shadow Play Trilogy" inspired by the traditional shadow play also known as "Karagöz & Hacivat", "Collection Imaginative" inspired by the novella "The Little Prince", and "No Boundaries Collection" designed to give the hopeful message of ruining all the emotional borders between the people of the world are the examples of the storytelling by perfumes. Not only NISHANE is telling stories with these collections but also many of the scents in these collections have started to be defined as "iconic scents" by many like ACIVAT, ANI, HUNDRED SILENT WAYS, FAN YOUR FLAMES etc.
Nishane has just launched it's own YouTube channel full of stunning product videos.
NISHANE means mark, sign or symbol. NISHANE is ready to be the symbol (nişane) of the value you put on yourself and your loved ones with unique and sophisticated fragrances and elegant touch of its artistic collections designed with utmost care.
Mert Guzel and Murat Katran, both as passionate lovers of mysterious scents and the rich heritage of the city they were born and raised, had always wanted to create a brand to show the world the magnificence of the niche scents designed under the inspiration of the amazing city of Istanbul.
Therefore, they started working together in 2010 and formally founded NISHANE in September 2012 and, nowadays, they are enjoying the encouragingly pleasant reactions of the worldwide niche perfume lovers towards their perfume creations shown as one of the best examples of niche perfumery.
Mert Guzel, born in Istanbul, a graduate of Galatasaray University Sociology Department, after graduation immediately got into the business life as an entrepreneur founding his own company to realize his own project to create coffee table books on “the luxury hotels of Turkey” which he regarded as a big opportunity to get close to the publishing, tourism and marketing sectors. Accordingly, he published 2 coffee table books that can still be found on bookstores’ shelves.
After having started to have a deeper knowledge about the luxury service sectors thanks to his close touch with various hotels, restaurants etc, he decided to create his own brand in the luxury sector, which had always been his dream during his education.
Murat Katran, born in Istanbul, graduated from Boğaziçi University International Trade Department and worked in the first years of his career as export manager of the biggest steel mills in Turkey. Afterwards, he established his own company on exportation of steel products.
During his career in the steel industry Murat Katran got the chance of travelling a lot of countries and got in touch with the luxury world.
Having had a professional acting career of 13 years at the Istanbul City Theaters, he always resorts to what he has accumulated with this form of art while helping create the artistic touch of NISHANE’s collections.
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