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Floral Woody Musk
In keeping with the brand’s core values and powerful organic growth over the last seven years, it is time to expand into an updated visual identity. Per se (Latin “by itself”), is not a scent; It’s a sensory experience. From its avant-garde composition to its minimalist design, it echoes a new sensory universe that expands beyond the bottle. You’ll note, Per Se arrives to us in a new all-white/clear vessel. By paring it down to its purest, clearest form, 2787 creates space. It is now a blank canvas that demands to be filled with anything imaginable. Is Per se the all-time quintessential reboot?
Crafting a symphony of achromatic elegance, Per se is composed of a floral bouquet, orris butter and violet leaves. Juxtaposed with clean aldehydes, bamboo, and a pinch of spicy pepper, a subtle underscore of ambrette seeds agelica roots, and gentle musk complete the incompletable experience of the sensory 'now'!
Top: Violet Leaves, Pink & Black Pepper, Aldehydes
Mid: Bamboo, Orris Butter, Floral Bouquet
Base: Angelica Root, Ambrette Seeds, Musk
Nose : Shayamaia Maisondieu
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