Our Story

 What began as sheer daydreaming has become Sweet Fern. A treasure trove of luxurious scents in the heart of our beautiful regional city Ballarat.

Our aim is simple - to bring a fresh approach to finding the perfect fragrance for a reason, a season or a lifetime!

Our boutique has been kept simple and uncluttered to allow us to showcase our exclusive and luxurious wares. The space was designed by myself and my husband Simon Robinson, who also managed the entire fitout #handyhubby

We collaborate with a range of local businesses to create elegant events with a dash of whimsy and delight!

Why Sweet Fern? It's simple really, a little play on words. Fern is the English word for the french fougère meaning 'fern-like', a style of perfume originating in 1882. It is in fact, not sweet smelling at all, but we think it's pretty sweet that it's the first aromatic accord in modern perfumery.