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WA:IT is a symbiosis of two cultures - Japanese and Italian, an embodiment of a duality of beauty, where the perception might differ, but the appreciation and importance are the same.
From the Italian side, beauty is about life and warmth; it blooms and flourishes like all living in the summer.
There is this wave of joy that conquers us when we sit by a breathtaking Italian seaside, thinking, reflecting, feeling and gaining new force to start the creation process.
While when in Japan, we cherish things because they cannot last. Â Just as in nature, seasons change, something is awakened, and something falls asleep.
There is this unexpected pleasure in sitting still in the sacred Japanese temple, waiting, smelling, feeling, and falling in love with the world and everything in it.
WA:IT reveals the beauty in a body of soul-soothing fragrance and skincare products that reveal ones inner beauty on the outside, by uniting and balncing the inner and the outer being, like Japanese 'wa', and by stimulating the sensory perceptions by b=reathing 'it' in.
The perfume is the expression of the soul, it is a melody composed of aromatic notes, blended together harmoniously in order to elevate the spirit and free the mind, it promotes a meditative state and raises the vital tone.
A Mix Of Green Notes
Izumi Black Tea
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