After designing his ready-to-wear streetwear brand, 'Dutchman', Bram Niessink founded Fugazzi in 2018, which takes its name from the term "fugazi," "fake" in Italian-American slang. With a creative ambition to allow individuals to speak up and reveal themselves through their scent, Niessink created his collection under the inspiration of trips to Egypt alongside his grandfather.
His adventurous character then combined his talented gut feeling with powerful ingredients and ancient techniques to translate his vision into perfume. Impressing industry experts who then helped him to polish the raw diamond he created and deliver a new and exciting line of fragrances and perfumes.